A STRATEGIC POSITIONING ANALYSIS OF CONTAINER TERMINAL SYSTEM IN HAI PHONG, 2011-2019, AN APPLICATION OF BOSTON CONSULTING GROUP MATRIX

Abstract

Seaports are an important gateway for import and export of goods and creating a driving force for regional development. In which, Hai Phong seaport associated with the northern key economic region performs the role of an international gateway port and transshipment function. Many new and modern container terminals were established to accommodate the strong increase in container throughput of Hai Phong port. The competition in the system has become fierce. Therefore, the study to apply the Boston Consulting Group (BCG) Matrix to evaluate the changes of competitive position in the research period from 2011 to 2019 and thereby having insights into the potential development of container terminals in Hai Phong. The results show that the competitive position of the terminals has changed significantly over the time of research and the Hai Phong container terminal market is currently led by HICT, Tan Vu, VIP Green Port and a series of small terminals is witnessing a sharp decline in market share and growth.