FACTORS AFFECTING THE ADOPTION OF WAREHOUSE BROKERAGE PLATFORMS BY LESSORS AND LESSEES IN VIETNAM

DONG THI TINH1, , NGUYEN DUY HONG2, VU THI THU HUYEN3, NGUYEN VAN NAM4, NGUYEN HOANG HUY5, TRAN HAI LONG6
1 PhD Candidate, Hanoi Financial and Banking University, Hanoi
2 Faculty of Business, FPT University, Hanoi
3 FPT University, FPT Polytechnic, Hanoi
4 Department of Science and Technology Management, Hanoi Financial and Banking University, Hanoi
5 Finance and Planning Department, Hanoi Financial and Banking University, Hanoi
6 YCH-Protrade Co., ltd, Bac Ninh

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Tóm tắt

Warehouse plays a “heart” role in a supply chain. The e-commerce boom has been driving the necessity for space demand. Rapid development of the warehousing market helped bring to birth several warehouse brokerage platforms to facilitate trade between warehouse supply and demand, which promise to enhance efficiency and reduce operational costs. However, despite the widespread potential benefits, there remains a significant gap in understanding the factors that drive the adoption of such platforms, particularly among lessors and lessees. This study integrates the Technology Acceptance Model (TAM), the Compatibility (COM) factor from Technology - Organization - Environment (TOE) framework, the Subjective Norms factor from the Theory of Planned Behavior (TPB), and Perceived Cost (PC) to identify the key factors affecting the adoption of warehouse brokerage platforms by both lessors and lessees in Vietnam. Through building theoretical models and testing with empirical data, the study aims to better understand the factors affecting the decision to use technology, thereby proposing practical solutions to improve the effectiveness of technology application in practice.

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