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Abstract
Voyages of empty containers incur high expenses for the entire supply chain. Several container round-use platforms have been introduced as innovative solutions to better pool these empty boxes. This quantitative study aims to identify factors influencing the adoption of container round-use platforms in Vietnam. Employing the Technology-Organization-Environment (TOE) framework, the research explores contextual factors at the firm level that influence technological innovation adoption. 349 valid responses were collected through an online survey from 1st to 25th July 2023. The data are analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicated factors significantly influencing the adoption of container round-use platforms including cost, ease of use, usefulness, relative advantage, firm size, top management support, and workforce. By exploring these factors comprehensively, this research not only validates established adoption drivers but also unveils novel insights into enhancing platform adoption strategies in Vietnam. This study contributes uniquely to the literature by bridging theoretical gaps and offering practical implications for stakeholders seeking to enhance logistical efficiency and sustainability through advanced technological solutions in container logistics.