COMBINING SWOT MODEL AND ANALYTIC HIERARCHY PROCESS (AHP) TO CHOOSE A BUSINESS STRATEGY FOR VINASHIP TRANSPORT JOINT STOCK COMPANY
No. 61 (2020), Economy - Society
No. 61 (2020)

COMBINING SWOT MODEL AND ANALYTIC HIERARCHY PROCESS (AHP) TO CHOOSE A BUSINESS STRATEGY FOR VINASHIP TRANSPORT JOINT STOCK COMPANY

Economy - Society
Published 2022-06-13
THANH MAI KHAC
Faculty of Financial Management, Vietnam Maritime University
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Keywords

AHP, decision - making techiques, strategy selection. Mô hình phân tích thứ bậc, kỹ thuật ra quyết định, lựa chọn chiến lược.

How to Cite

MAI KHẮC, T. (2022). COMBINING SWOT MODEL AND ANALYTIC HIERARCHY PROCESS (AHP) TO CHOOSE A BUSINESS STRATEGY FOR VINASHIP TRANSPORT JOINT STOCK COMPANY. Journal of Marine Science and Technology, 61(61), 70–77. Retrieved from https://jmst.vimaru.edu.vn/index.php/tckhcnhh/article/view/275
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Abstract

There are many useful tools to support strategic planning, in which the SWOT model is commonly used in companies recently. However, this model has the disadvantage of proposing many possible strategies, making it difficult to choose the most optimal strategy. The analytic hierarchy process (AHP) is a multi-criterion decision-making technique (MCDM) used for solving and analyzing complex problems. This model helps to select options based on the importance and relative magnitude of the factors being considered. This paper will approach the combination of two models SWOT and AHP to select business strategy based on the analysis of impact factors at Vinaship Shipping Joint Stock Company.

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